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Meet Our Family! Maurice Maurice knew he wanted to raise cattle from a very early age. In fact, his first word was “Moo.” He earned his masters in sociology from the University of Idaho, then moved to Montana where he met his wife, Ellen. In 1981 they moved back to Cheney to resume ranching. Ellen Ellen, Maurice’s wife, is the backbone of the family. Originally from Butte, Montana, she has helped with every aspect of the ranch, from working cattle to keeping track of the books. She is also a long-time UPS employee. Beth Beth is the oldest Robinette daughter. She graduated from WWU where she earned a self-designed degree entitled “Empowering Family Farms: Profiting from Sustainability.” She now works at the ranch as the Director of Marketing. She is an MBA candidate at the Bainbridge Graduate Institute, one of the nation’s premier sustainability-minded business schools. Matt Matt is Beth’s husband. He works as a teacher at Excelsior Youth Center in Spokane. He occasionally takes a break from his comic books to help chase critters or move heavy objects. Jacqueline Jacqueline is the younger daughter of Maurice and Ellen. She is currently attending University of Puget Sound where she is double majoring in Politics & Governments and Religion.

Grandpa Earl moved to our ranch in the fall of 1937.  He had 20 milk cows, two strong sons and a daughter.  His son Gene converted from milk cows to beef in 1950, the year before his son Maurice was born. We have been raising beef since then.

In 1996, we adopted the principles of holistic management.  Oldest daughter, Beth, is helping with marketing and grazing today.  None of this would have been possible without the support of the many strong women who have helped work the ranch, including Earl’s wife Louella, a professional chef; Gene’s wife, Lorene, a school teacher; and Maurice’s wife, Ellen, a force of nature.

Four generations of Robinette’s: Tom, Earl, Gene, and Maurice.

The current generations: Maurice, Beth, Ellen, and Jacqueline